Our story · Bespoke embroidery London

Art you can see.
Craft you can feel.

Some things deserve to last beyond the moment.

We take ideas, places and memories and give them a new life in thread. Not simply decoration, but considered pieces with personality, texture and meaning.

Expressive red, gold and green threads layered across an embroidered textile artwork
Artwork in threadColour, texture and imagination
A different kind of canvas

Made to mean something.

We believe embroidery has the power to turn a fleeting idea into something tangible.

A floral scene. A landscape that stays with you. A portrait filled with memories. Each starts with a thought, a feeling or a story worth keeping.

Our approach brings an artistic eye to the precision of stitchwork. We explore colour, scale and texture so the final piece feels personal to you.

Discover the work
How we approach our work

More than stitchwork.

A balance of creativity, care and technical expertise underpins every commission.

01 / IMAGINATION

Ideas first.

No two stories are the same. We start by understanding what the work should express, not just what it should look like.

02 / DETAIL

Every thread matters.

From the drawing to the stitch direction, considered details bring depth and character to the finished artwork.

03 / LONGEVITY

Made to keep.

We make pieces with a lasting presence—artworks to live with, revisit and pass on.

Established craft · A fresh perspective

Backed by over 30 years of embroidery expertise.

Bespoke Embroidery London draws on the specialist experience of Embroidery By Design Ltd, a family-run West London embroidery studio established in 1995.

Combining traditional care with specialist machinery, our studio can create intricate details and ambitious large-scale work. And when an idea needs more space, carefully matched repeats can take it beyond a single embroidery field.

Since 1995Craft and experience
West LondonOur creative home
Tajima embroidery machine stitching a textile commission at the Embroidery By Design studio
Behind the artworkOur studio
Your idea, our next conversation

Something special starts here.

Enquire about a commission